HOSPITALITY

Suppliers in the paper industry have maintained an uninspired status quo on product types for decades; same size and same color.

Mill Group products’ target market is hotel brand corporate offices with annual incomes ranging from $100 million to $2B (USD). Mill Group is a revolutionary product opportunity due to the components of the value proposition. Mill Group Patron Élite branding program is the first to custom manufacture paper products to the hospitality client’s specifications, not what’s available through standard manufacturers.

Custom manufacturing, provided by Mill Group, allows the client to feature their brand on each product, thus improving brand recognition. Wrapping and or embossing can deliver any brand image they desire. Having this significant feature is extremely attractive to the hospitality industry, some of whom are aware and eager of the forthcoming product offering, always striving for improved brand visibility and an edge in the market. Mill Group will be the only source capable of making and delivering their custom branded paper products for the same price (or lower) they are currently paying for non-custom branded products. This provides “a better-than-procurement contract relationship” with the client as they will have no incentive to change vendors.

Providing branding opportunities resides in the design of Mill Group. The Earth-Mill  converting line, having advanced technology allows selection from 5 different embossing tools in 9 minutes. Traditional equipment takes 24 hours and requires an external crane to change imprinting tools, costing tens of thousands of dollars and loss of a day’s production.

As an example, if Disney Company wants a Mickey Mouse embossed on its facial tissue, Mill Group will be able to do it for them and then change to Ritz Carleton’s lion head and crown logo while only delaying production 9 minutes, rather than 24 hours. Mill Group can deliver customization with virtually no increase in production cost.